Private labeling refers to the practice of purchasing products from a manufacturer and selling them under your own brand name. In eye cosmetics manufacturing, this means that a business can create products like mascara, eyeshadows, eyeliner, or eyebrow products without having to develop them from scratch. The manufacturer takes care of the formulation, production, and packaging, while the business focuses on marketing, branding, and sales.

For eye cosmetics specifically, private labeling offers businesses the ability to offer a range of eye makeup products with minimal investment in infrastructure, research, and development. This provides a fast track to entering the market with a complete and professional-looking product line.